The North Star Boys: From Humble Roots To International Sensations

Sebastian Moy Merch

Arriving at The North Star Boys’ show at The Roxy in Los Angeles, a legendary venue where all the greats of the music industry have performed, we were welcomed with a line of fans, also known as Stars, bleeding into the streets for blocks on end. Not only were they patiently waiting for doors to open, but they held signs and cheered anytime there was any inkling of excitement.

Boasting a whopping 5 million followers on TikTok alone, NSB serves as the first Asian-American content group, which came in perfect timing being that May was AAPI month. Founded by brothers Oliver Moy and Sebastian Moy, the 7-member group went from coming together during the pandemic to now becoming an international sensation. Of course, this doesn’t come without passion, work ethic, and resilience when it comes to chasing their wildest dreams.

Most recently, The North Stay Boys unveiled their highly-anticipated debut single titled “you are my star,” dedicated to their incredibly loving and loyal fanbase. The record (along with all their music) was distributed via HitCo, the record label co-founded by music mogul L.A. Reid.

Oliver: I am really excited. I was nervous yesterday, but now that I’ve checked out and scoped around the venue, I’ve seen all of the Stars waiting in line outside and I feel much better.

Oliver: Yes, finally right? The inspiration for “you are my star” were the Stars, which is what we call the fandom. They inspired me to write a song for them because without them, we would not be anywhere near where we are now. In fact, without them, we would be nothing.

Oliver: We record every single night. We argue, like Darren says it’s my turn to go up on the mic and Kane says it’s my turn. It’s a lot of fun. We all record it in my bedroom on the computer.

Sebastian: I woke up with a dream one night about a year ago. I thought there are no Asian American content groups or anyone that’s really taking it seriously. I thought it was a really good idea, then I met the wonderful guys in Texas. They were already a group of best friends and we kicked it off, had amazing chemistry and energy right away. We were like, “Yo, I don’t know if you guys want to throw your lives into right now instead of following your current plan…” A lot of them were in college and doing their thing, really pursuing this dream. Everything from there was a domino effect, all falling in together perfectly.

Oliver: My brother and I, we were on TikTok when it came up because previously we were on You know that transition from to TikTok? My brother Sebastian and I have been on social media for 6 years now, we had all this knowledge. We knew how to grow pretty well on social media and we wanted to share that knowledge with a group of best friends and grow together.

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